How to Find the “Sweet Spot” in Your Business
by Christine Kloser
Imagine the feeling of having everything in your business flow easily, effortless and abundantly…. where your ideal clients are happy to pay you for your products and services and you are having a blast in your business. You feel the energy and anticipation of everything coming together and your hard work and disciplined mindset are paying off in the results you experience every day. This is when you know you’re in the “sweet spot” of your business.
Being married to a baseball fanatic and Author of Stepping Up to the Plate, this is one of the few times I can actually share a baseball analogy and know what I’m talking about. Ha! If you’ve seen a talented batter hit the ball at the exact right spot, at the exact right time with the exact right speed, you can tell by the cracking sound of the bat that it hit the “sweet spot”. And, the batter KNOWS, without out a doubt, the ball is “gone”… a home run!
Now, a batter practices swinging a gazillion times to learn how to hit the “sweet spot.” But, how can you find this “sweet spot” in your business? What can you (as a conscious entrepreneur) be doing, thinking and intending to find this zone for you and your business? I’ve been hearing this question from clients and colleagues lately as they’ve witnessed my transformation from a challenging, struggling business to a solid, expanding business.
So, let me share my secrets with you. These four components are explored more deeply in my new book, The Freedom Formula: How to Put Soul in Your Business and Money in Your Bank, but I want to share the basics with you here because they are ESSENTIAL for your conscious business success.
1. Make Money
To find the “sweet spot” in your business, you always need to have your bottom-line in mind. Now, for conscious entrepreneurs this can be a challenge (at least, I know it was for me) because your mission is to serve people, to help them and make this world a better place. Am I right? This is good! But, you deserve to be paid well for the products and services you offer. If your business isn’t set up to make money, your “sweet spot” will remain a mystery.
2. Make a Difference
This is probably an easy one for you. Because, as I mentioned in component one, your commitment to making a difference is at the core foundation of your business. Chances are you even started your business because you wanted to have a positive impact on the world. When your business is energetically aligned with improving the lives of others AND you are paid for doing this, you’re a step closer to your “sweet spot.”
3. Be Who You Are
This may be the most important component to finding your “sweet spot”. In today’s ever evolving business climate, with new industries and new models popping up every day, it can be challenging to stay 110% true to who you are. You learn about a new technique, or a new “competitor” has entered your market, and you begin to adjust your direction to align more with what’s happening in the external world. When, the truth is, your “sweet spot” can only be found when you dive deeper and deeper into being authentically who YOU are. And, bring your authentic self out into the market. Remember, nobody can duplicate you… you’re ONE OF A KIND!
4. Trust in Your Divine Plan
Ahhh, this is such a glorious component to keep in mind as you discover the “sweet spot” in your business. Because, at the core, your business is an expression of your soul… and your soul is on a divinely guided journey. So, when the going gets tough, remember to trust in your higher plan and elevate your perspective up out of the minutia of your business. Your “sweet spot” becomes more visible the more you trust in the unfolding of your Divine plan. You are being guided every step of the way.
The “sweet spot” in your business is already there for you to enjoy. Your job now is to embrace these four components and begin living them in your business everyday. And, if one of the components feels like a challenge, then spend some time in meditation or journaling about it and see what answers show up. It’s all there, and it’s all yours for the asking!
© 2008 Christine Kloser
Christine Kloser, author of The Fre^